About us

We’re a family business which recognises that children should be seen as individuals.  We love to embrace different cultures and styles whilst maintaining a certain level of uniqueness.

So how did Nature Baby start?

One family member decided to leave the 9-5 job at home and go on adventures abroad.  He was excited about travelling but one thing made his heart a little heavy.   He was going to miss the birth of his niece.  So, whilst visiting different countries he searched the markets, villages and towns in search of objects of interest and clothes for his new relative.  The result was an eclectic but modest collection of ethnic goods which had mostly been bought straight from source.  By now this had become a hobby and great fun was had choosing different outfits.  Mum and dad dressed their new baby in a variety of new clothes and requests for similar products were made from friends and, quite often, strangers in the street.

We decided to send a few bigger boxes home and design some of our own children’s clothes.   As volumes increased, discount prices emerged so Nature Baby can now offer single purchases at wholesale prices.   As we dress our little one in the clothes, we are always careful when choosing the best quality at affordable prices, especially in these times of economic uncertainty.